April 24 saw the release of the latest superhero blockbuster, Marvell’s Avengers: Endgame. The movie became the biggest worldwide film opening since 2002, grossing a record $1,223,641,414. Such a staggering…

Without question, predictive analytics is going to change the way the movie industry makes movies. From Hollywood to the smallest independent productions, the industry is scrambling to implement big data…

Filmmakers are already reaping the rewards of data-driven target marketing. But what exactly is this relatively new form of marketing and how is it able to benefit moviemakers? In this…

Social media makes you unhappy. Over the past decade or so, an increasing amount of research has shown that social media actually has a negative effect on our wellbeing. Sound…

“Data-driven moviemaking” are the words on everyone’s lips in the film industry. Big data moviemaking is set to revolutionize the whole industry. From how movie scripts get written to how…

Data-driven cinema has arrived! All too often, we as a society simply dive headlong into a new technology without even stopping for a second to consider the consequences. Some of…

Are you writing a novel, screenplay, article, or your final university thesis? If so, you might be surprised to find out that big data analytics can help you improve your…